About Me

Active team member, high curiosity and creativity, passionate about improving digital experience, problem solver, calm in a storm, animal lover, cardio bunny and wanderer.

  • Name : Jennifer Hong
  • Job : UI UX Designer

My skills

User Interaction Design
90%
User Experience Design
85%
User Research and Testing
80%

Work Experiences


PAST JOBS

Currently designing at Standard Chartered Bank

UI/UX Designer

01.2021 - Present
Standard Chartered Bank

Main leading designer for creative direction. Responsible for product design and research in a team that worked on web app for internal bank application. Performed interface design, ideation, sketching and wireframing. Created numerous prototype of varying fidelity to test assumptions and concepts. Worked with various teams of stakeholders, engineers, testers and product owners, business analyst to ensure smooth delivery of product.

Recruited UI/UX designers in expansion of the bank design team. Actively involve in creating the Design Language System for the bank. Presented numerous talks and sharing in the bank’s Design Community.

UI/UX Designer

04.2019 - 12.2020
Prodigious Singapore (Publicis Communications)

Collaborating with the creative team, software engineers and project managers throughout the process. Created user flows, wireframes, built user interfaces, mock-ups, and prototype. Helped shape overall product strategy and gave constructive suggestions for site improvements.

Clients include P&G, Singapore Health Promotion Board, AMEX, Samsung, DBS and many more.

UI/UX Designer

11.2017 - 03.2019
MyRepublic Singapore

Took on complex tasks and transformed the products to an intuitive and easy to use design for our GAMERs and Mobile service users. Envisioned how user experiences with MyRepublic GAMER & MyRepublic Mobile service.

My job scope ranges from early phrases like researching and interviewing current users, creating low and high fi wireframes. Building mock-ups, prototype and finally bringing this vision to life with a team of designers, product managers, and engineers.

Senior Digital Designer

11.2016 - 10.2017
PMG Asia Pacfic

Collaborated with the creative team, product managers, engineers and researchers throughout the entire design process - from creating user flows, wireframes to building mockups and prototype and finally bringing the vision to life with my team. I defined the look-and-feel of the web interfaces by designing logos, icons and marketing graphics. I also make sure there’s visual design consistency, maintaining visual structure.

Here's How I Work

DESIGN PROCESS

My typical process includes these and a few others. Here’s a glimpse into what I do when I’m working on a project.

01

User Needs and Research

1. Determine the goal
2. User and competitors research
3. Empathy map and personas

02

Empathize

1. Create user stories and persona
2. Draw up site maps
3. Create scenario map

03

Experience Design

1. Create user flow
2. Develop wireframes
3. Determine various states for each wireframe eg. errors
4. Design UX guidelines

04

User Interface Design

1. Experiment different styles
2. Explore visual design patterns
3. Generate UI kit

05

Prototype & Animation

1. Animate visual components eg. pre-loaders
2. Build interactive prototype to demonstrate feedback or state

06

User Testing

1. Review metrics analysis
2. Support and review
3. Tracking numbers and data

Let's Connect

CONTACT

Hi there! Feel free to reach out for collaborations or just a friendly hello. Thanks for stopping by.



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