BYJEN

With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time.

The Marvel Cinematic Universe has been around for more an a decade and many fans have grown up with it. They feel they're a part of it, that they've helped shape it, build it. These are "their" characters, "their" actors and actresses. The original tagline for the comic books, "Whose Side Are You On?" was used to great effect throughout the marketing campaign, with Marvel rolling out a massive digital campaign to get fans as invested in the outcome as possible.

We know how challenging it is for marketers and designers to create meaningful online experiences that add editorial value to campaigns and give something special to the fans.

Timelines collide in the stunning new website featuring official movie posters, character galleries, videos and more. This is the essential hub for all for fans who want to explore the backgrounds of new and old characters, storylines and the world of Captain America: Civil War. The microsite journey allows user to become a part of the Captain America: Civil War experience as they follow through the microsite.

This is our take on digital interactive microsite campaign which directly engage fans to choose which side they were on with the a poll or hashtag #TeamCap or #TeamIronMan. The end result is a beautiful, responsive page that does a wonderful job promoting the movie.