Samsung 2019 e-Store Xmas Gift

User Interaction, User Experience, User Research and Testing, Art Direction
What do you do when you’re presented with the following brief:

Develop a seasonal Online Store campaign that drives sales
Incorporate 12 days of deals in overall communication message and drive urgency to purchase gifts

Here’s our attempt:
A 12-day Samsung advent calendar which invites audiences to unwrap a new deal every single day.